I’m afraid many restaurants influence our eating habits without us even knowing it. Has it occurred to you most restaurants and other businesses use human behavior to turn you into a money spending dummy?
Food is an obsession, to say the least. It makes the world go round and we question human existence. Since hotels exist to make profits, they use psychology to influence eating behaviors.
Because of this, it’s a terrible idea to start any business without employing business psychology and restaurants are no different. Below we analyze few ways in which restaurants influence our eating habits.
Ways How Restaurants Influence Our Eating Habits
The Special of The Day
Are you special enough for the special? The special of the day is never on the menu and the waiter will spend considerable time trying to entice you into buying it. His aim is to persuade you into making it your meal of choice.
It’s the most profitable meal at restaurants and they want to use all means to make you buy it. By pretending to have your interests at heart and giving you the time of the day, they are trying to use “good customer service” to make money.
Sweet talking, polite, impeccable, smiling waiters receive compensation to make you pay. The wide smile puts you in a good mood and a pleased client equals a happy buyer.
We love fine service and happy, confident people, so getting money out of our pockets become as easy as taking candy from a baby. They also know which meals drive more profits and will vouch for more for those.
We also love deals and the special meal offers that magical trick that restaurants use to influence our eating habits and challenges our curiosities to want to taste it.
That little drink
The servers offer a drink as soon as you enter the restaurant while you wait for the meal. How nice? Not exactly! You haven’t looked at the menu but if you buy a beverage or sparkling water, you increase restaurant margins on alcohol and the chance of going all the way and eating there.
The possibility of changing your mind if you realize they lack the meal you want is greatly reduced. Even if you find out your meal is not ready, you will have to do with the available alternative just because you took that drink.
Some restaurants influence our eating habits by offering huge straws to make you gulp alcohol faster while your soda has the thinnest straw to slow down consumption.
If you get tipsy, your judgment becomes cloudy and you do things you wouldn’t ordinarily do. [Yeah, pretty much how you go into your last relationship. haha!]
In light of this, you become an excellent target for the business owner since drinks make good profits in restaurants.
The menu… “that innocent list”
We rarely decide what to eat when we go out for a meal and restaurants know this weakness. They capitalize on influencing us with the available meals most of which are expensive. The menu list may look naïve to an oblivious customer, but it’s a deliberate work of art for marketing.
It’s able to extract those bills from your pocket right under your nose without you realizing. It’s a document you have to read and they know it. They make it eye-catching and convincing, ensuring you spend more than you planned because everything looks so good.
They use tricks like not using the dollar sign on the menu. This is intended to divert attention from the bill, not give you the chance to compare prices with other meals and avoid reminding you that you are spending.
They don’t want you to think about the money but rather they want you to concentrate on the food. It’s a tiny psychological trick, but it works. So cunning!
Not only that, but restaurants influence our eating habits by using trickery like avoiding writing cents on the menu altogether or using, for example, $3.95 which is more attractive and looks far cheaper than $3.99.
Highly expensive meals are placed conspicuously on the menu to make others appear reasonably low-priced. By doing this, you may be paying double for the same meal elsewhere just because it is anchored near an expensive one.
Combo meals are creative ways that drive up profits. They even offer meals that promote weight loss as a quick means for a healthy meal, especially when you are short on time.The hotels use your busy schedule to make you believe the meal is affordable and you are getting a good deal.
In essence, restaurants influence our eating habits by just combining more of lower profitable items with less of high profitable one to enlarge their overall revenue margins. 💡
Come again and tag a friend along
Their best influence on behavior, turning customers into returning regulars who talk about the restaurant to their friends and families. They increase restaurant net profit by special service and excellent food and letting you do the advertising.
You feel it’s cash well spent although the cost is more than a meal could buy and prepare the food ourselves. We are made to subconsciously tag along with a group of friends just because our taste buds were given a nice adventure the last time.
How Restaurants Influence Our Eating Habits?
It is apparent considerable time is spent by hotel and restaurant owners in studying human behavior and analyzing our spending and eating habits.
No matter where you dine, your experience is mostly controlled by an arrangement between the kitchen, server, bartender, and host. If you thought stuff just happens when you go for a meal, well, think again! Restaurants influence our eating habits!
Researchers are watching and taking notes to increase the average restaurant revenue. But that should not deter you from enjoying your mealtime and having fun.
Just be conscious of your budget and identify you are just a pathway to someone’s fat bank account. Knowledge is power because when you know better, you have a choice.
If you want to read more about this topic, try Science Direct.
Image Source: Pixabay